Why Honda?

At Honda we solve problems one dream at a time.

The courage to challenge convention

It’s true – Honda started out making motorcycles. We still do. And it all began with a passion to solve some of the world’s biggest engineering problems.

But there are all sorts of challenges out there, so why just stick to what you know? Our founder, Soichiro Honda, didn’t. And ever since that very first motorcycle was made, his curiosity snowballed; it’s found in every machine we build.

“We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.” - Soichiro Honda.

Why do Honda customers keep coming back?

It’s simple really: trust. And when it comes to handling power, is there a more important word?

It gives us the belief that goals can be achieved, the confidence that hard work pays off and the freedom to enjoy solving problems. Which is why, from campsite to building site, garden party to music festival, Honda Industrial products are entrusted the world over to deliver robust, reliable and efficient results.

Thank goodness for problems

When you love solving things, you can’t help but look for problems everywhere.

So we don’t just develop innovative eco-friendly solutions for the products we make – we apply the same kind of thinking in our own offices and factories as well.

For example, you can’t run a factory without using lots of water. So at Honda Marysville we use rainwater instead of mains water. And we save 150,000 tons each year. We don’t just dream the ideas – we live them too.

For the long haul

There’s a simple reason you’ll see so many of our older industrial products still in use. Ours are built to last. That’s not just an idle promise. Our enviable reputation for durability and reliability is supported by our cast iron, five year warranty for domestic use, and one year for professional use, covering both parts and labour.